Free templates
Review request templates
Copy-paste messages for asking customers to leave a review, by email, text, and in person. Short, friendly, and written not to sound like spam. Swap in the bracketed details and send.
What makes a request actually work
- Ask at the peak. The best moment is right after someone tells you they are happy, not a week later on a schedule. The warmer the moment, the higher the response.
- Keep it short and send one link. One friendly line and one direct link. Every extra sentence or choice is a reason to put it off.
- Make it feel like a reply, not a campaign. A short, personal message converts far better than a branded template that reads like marketing. Use their name and a specific detail.
- Never pay for reviews. Don't offer a discount or gift in exchange for a review. It breaks Google's policies and can get your reviews removed. Just ask.
Email, after you finish a job
Send within a day or two while the work is fresh in their mind.
Straightforward
Hi [name], it was a pleasure working with you. If you have a spare minute, a quick Google review would mean a lot and helps other people find us. Here's the link: [link]. Thank you, [your name]
Warm and specific
Hi [name], thank you again for choosing [business]. We really enjoyed [the specific job or project]. If you'd be up for sharing your experience, here's a direct link to leave a review: [link]. No pressure at all, and thank you either way. [your name]
For a repeat customer
Hi [name], always a pleasure working with you. You've been with [business] a while now, and if you'd ever be willing to leave a Google review it would genuinely help us reach more people like you. Here's the link whenever suits: [link]. Thanks as always, [your name]
For a business client (Google, Trustpilot or G2)
Hi [name], really glad [product or service] is working well for you. If you have a few minutes, a review would help other teams evaluating us. Here's the link: [link]. Thank you, [your name]
Email, when a customer says something nice
The highest-converting moment there is. Reply to the praise while it is warm.
They emailed something kind
Hi [name], this genuinely made my day, thank you. Would you mind sharing a line or two of that as a Google review? It really helps people decide to work with us, and it only takes a minute: [link]. Thank you so much, [your name]
Short reply to praise
Thank you [name], that means a lot. If you have a moment, would you leave that as a review here? [link] It helps more than you'd think.
Email, a gentle follow-up
One nudge is fine. More than one starts to feel like nagging.
One nudge, no pressure
Hi [name], just following up on my note about a review, I know things get busy. If you have a minute this week, here's the link: [link]. And if now isn't a good time, no problem at all. [your name]
Text message
Keep it short. One line and one link works best on a phone.
Short and friendly
Hi [name], thanks again from [business]! If you have a sec, we'd love a quick Google review: [link]
After a great interaction
So glad you're happy, [name]! A short review would really help us out: [link] Thank you!
Follow-up text
Hi [name], gentle nudge, if you have a minute for that review here's the link: [link]. No worries if not!
In person or on a card
For a counter, a receipt, or asking face to face.
On a thank-you card
Thank you for your business. If we did a good job, a Google review helps other people find us. Scan the code or visit [link]. We really appreciate it.
What to say out loud
If you were happy with today, the best thing you could do for us is leave a quick Google review. I'll text you the link, it only takes a minute and it really helps a small business like ours.
Or stop writing them one by one
These templates work, but someone still has to spot the happy customer and send the message at the right time. lovesignal does that part: it watches your Gmail for the replies where a customer says something genuinely happy and drafts a request like these for you to approve and send from your own inbox, so the ask lands while the goodwill is fresh.
Questions
- How do I ask a customer for a review?
- Ask soon after a good experience, keep the message short and personal, and include one direct link to the exact review page. The templates on this page do all three. Pick the one that fits the moment and swap in the details.
- What is the best time to send a review request?
- While the goodwill is fresh, usually within a day or two of finishing the work, or immediately after a customer says something positive. A request sent weeks later, on a schedule, converts far worse.
- Is it OK to offer a discount for a review?
- No. Google prohibits incentivising reviews, and it can get your reviews removed. Ask sincerely instead, most happy customers are glad to help if you make it easy.
- How do I get more of these sent without chasing everyone?
- That is what lovesignal does: it watches your Gmail for the replies where a customer says something happy and drafts a request like these for you to approve and send, so the ask goes out at the right moment without you writing each one.
More free tools
Google review link generator
Turn your Google Place ID into a direct "leave a review" link in one click.
Google review QR code generator
Make a printable QR code that opens your review page. Great for receipts and counters.